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NocheLatina-100_edited.jpg

NOCHE LATINA

I got to serve as the Graphic Design Chair for HSA's annual event, Noche Latina, at The University of Georgia. The theme of this year's event was "Para La Cultura" in Spanish, translating to "For The Culture". After hours of brainstorming, I was able to bring the Co-Directors vision to life. As the graphic designer, I was in charge of designing: The Program, Graphics, Stickers, Buttons, The Backdrop, Crewnecks, Tote Bags. 

I also got to serve as the Performance Committee head. I was in charge of establishing and leading meetings. There were many challenges along the way but through brainstorming, strategy, and creativity I was able to come up with solutions. 

CHALLENGE 

Performance members need to practice their routines for about a month to be ready for filming day. However, it is a challenge managing 10 groups virtually and holding them accountable in order for the process to go smoothly. Due to the pandemic, I could not be with all team members while they rehearsed.

SOLUTION

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Meet with team 1-on-1 and give them strict deadlines on when they needed to accomplish their tasks. I had teams choose a leader and have them send me weekly updates with a video of them practicing their routine.

Noche Latina (2)
Noche Latina
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It started with getting people involved. The goal was to replicate what an award show would actually look like. A survey was sent out where individuals voted on different categories. that outcome determined what artist/songs won and got to perform at the event.

After the winners were chosen, it was time to get to work and start rehearsing. I made. very detailed PowerPoint guiding the participants to the next steps.

"PRACTICE PRACTICE PRACTICE"

In order to hold performers accountable, they had to send me weekly videos of their routines so I could see their progress. while they practiced, I planned for upcoming meetings, logistics and made graphics for promotion.

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THE COUNTDOWN 

 
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Graphics

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Front of Program
Back of Program

PHOtos

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MERCH